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Running a business is never easy, but building an effective
web site can often make a huge difference in increasing sales, responsiveness, and customer satisfaction.
People don't
want to spend time figuring out what a business does, so your home page should highlight the most important features of both
the business and web site.
We'll think of the home page as a kind of portal,
giving customers the information they want at a glance, and offering lots of links to draw them in to the rest of the site.
For
example, we might feature a different item on the home page each month, along with a link to our products page where you can
find more information on the product.
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